What is Pinterest?
Pinterest was formed in 2010. It allows users to save images/websites and categorize them on different boards. Users can follow other users’ boards if they have similar tastes. Pinterest is based on the shared interest of its users and relies on its users to produce the content.
Some of the most popular categories include
Food & Drink, DIY & Crafts, Health & Fitness and Women’s Wear.
Further stats and information can be found here
- 81% of Pinterest users are Female.
- 40% of New Signups are Men; 60% New Signups are Women.
- Men account for only 7% of total pins on Pinterest.
- Food & Drink & Technology are the most popular categories for men.
- Shopping: Every day nearly 2M people Pin product rich Pins.
- Top Category in the US is Art, Art Supplies & Hobbies.
- Recipes: There are more than 1.7 billion recipe Pins.
- Articles: More than 14 million articles are Pinned each day.
#1. Create a Business Account
If you want to use Pinterest for your blog. Creating a business account is a must. If you have a personal account, change this to a business account.
Having a business account enables the user to use the analytic tools, ad programs and more.
#2. Verify your site.
In order for Pinterest to interact with your blog, you need to verify that the site belongs to you. You do this by claiming ownership of your Website.
Click on the 3 dots on the top right-hand side of the screen then settings > Claim
From here you will be shown 2 options. Add or upload in my case I selected Add HTML tag.
The HTML tag is a unique number that identifies your site and Pinterest. Copy the HTML code.
Add the code to your WordPress site. Don’t worry, you don’t need to be a programmer to do this. There are several plugins that are available for WordPress that makes this step a lot easier.
For my example, I will be using Yoast
From WordPress Dashboard select SEO > Social.
Under the Facebook tab, you need to make sure that open graph settings are enabled. This a how Facebook interprets information that is shared from your blog.
Next, within Yoast click on Pinterest Tab and paste the code that you copied into the Pinterest Confirmation Box then save changes.
Once you have saved the changes it can take up to 24 hours for verification. When it’s completed you will be able to see confirmation on the Claim Website section on Pinterest.
#3 Repinning Pins
#4 Creating Pins
When you click on the visual check, Pinterest searches for Pins that are using similar images. This is a great way to see if your proposed image is original or not.
Dimensions & Design
Vertical Pins are a must.
The default pin dimensions are around 700 px by 1100 or around 2:3
There are 4 elements that make up a quality Pin design.
- Text Overlay
Pastels – soft colours are recommended such as baby blue, lavender and yellow.
Light and Crisp.
Simple and easy to read Fonts.
Use a small number of words.
Make sure important words are easy to read
It’s best if the background is plain.
Contrasts work the best. Think red on White.
Try using photos that are both fun and relevant to your post.
The overall design and look. This is something I need to practice. But isn’t learning fun? I’m not a designer by any stretch so it’s going to take time but its no big deal.
If you have a brand. You are advised to display this discretely. It could be a logo or your web address.
If you use a template, pick something with a few words and use fonts that are easy to read. Remember the majority of Pinterest users use their mobile devices. Try making it eye-catching.
The important thing to remember is that you don’t need to be a designer to create Pins. There are lots of sites and apps available for creating and designing Pinterest images. They are perfect because they take some of the hard work away for us amateurs.
Here’s a few
7 Day free trial then monthly payment.
Free. Premium elements are payable.
Infographic or Photo?
I keep reading about how useful Infographics are. For me, it depends on what your pin relates too. For instance, my previous post related to improving SEO. This would be suitable for an Infographic. Whereas another post related to how I dealt with grief which for me required a picture. I admit my designs might not be the best but as I said I am still learning and still sharing.
#5 Creating Boards
I am going to use my example below to see what I can improve.
- Board Name – My board name “Blogging” is too broad. I need to mix it up a little. I created this board when I first started using Pinterest and the pins relate to blogging. There is nothing stopping me from creating a board called “Blogging for Beginners” or “Increase Blogging Traffic.”
Consider how people will search and find your board. In my SEO guide, I talk about Long Tail Keywords, apply the same here. For instance, I could use “Increase WordPress Blogging Traffic” as a title which is more specific.
2. Board Description – Try to write a sexy and seductive description. Be specific, use the cliche “Call to action” action! Examples such as “Do you want to get more blog traffic for free?” “Find out how to get more readers”
3. Category – There isn’t a Category for Blogging. The nearest would be Technology. Maybe Pinterest does not deem that Blogging important enough as a category.
4. Cover – Try to pick an eye-catching cover for your board. They tend to be square – 600 x 600 pixels
5. Secret – This option is to hide boards that you don’t want to share with anyone.
6. Collaborate – This is how you set up a group board when you want friends to collaborate on Group Boards.
If you have your own brand (which I don’t, but maybe need to consider but feels too corporate for me?) Anyway, I digress if you have your own brand create a board that contains all your boards alone.
For instance, I will create a board called “This is the Day Blogging Advice” and maybe one called “This is the Day Blogging for Beginners“. Blogging Advice and Blogging for Beginners are popular search terms which could potentially attract followers.
Pinterest Group Boards vs Pinterest Smart Feed
The Pinterest Smartfeed generates Pins that user search and “care” for based on mixing different pins together. The QUALITY of the pin. Placing Pins into a pool of what users might search for by using KEYWORDS in your PIN description.
That’s why its so important to FOCUS on QUALITY Pins.
Quality Design and SEO Friendly Descriptions are fundamental to your Pinterest Strategy.
#6 Sharing from WordPress
Don’t forget to configure WordPress to make it easy for your readers to repin your blog to Pinterest. The easiest this via the Jetpack add-in.
Do this by clicking on your dashboard.
Select Settings under Jetpack.
Select Sharing > Select Configure your Sharing Settings
Click Add or Edit
#7 Track Your Pins
Use this method to track what is being pinned from your site. Engage with those pins
For starters, see what is being pinned from your own site by using the following URL:
You can see what Pins are your most popular.
- Like pins from your site to give them better ranking and increase ranking
- Repin some of the most interesting and unique images. You can even repin user comments.
- You can see which boards your pins have been added too.
Don’t forget to check your Analytic’s, find your most popular categories and Pins.
That concludes my guide 7 Remarkable Ways to Get More Pinterest followers for FREE. I hope it has been helpful. I appreciate you reading this and would like to hear your thoughts in the comments.
Please share if you would be so kind. Remember, sharing is caring. Keep smiling it makes the world a better place.